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Mobile market trends 2021

Newzoo, a gaming analytics, eSports and game market research company, identified several trends in the mobile gaming industry in 2021. Thanks to the coronavirus pandemic, mobile gaming performance has grown in all directions, and the company believes similar trends will continue in 2021. Mobile marketing changes With the unique Apple Device Number (IDFA), marketers were able to analyze the actions of an individual user and select personalized ads for him. However, with the release of iOS 14, Apple announced that IDFA will no longer be available to advertisers. Concerns about user privacy will lead to new, creative advertising campaigns outside of Google and Facebook. 5G spread Gradually, the new 5G network standard is being rolled out around the world, although it is still not available to everyone. Almost all devices released in 2020 support 5G connectivity. Newzoo believes that the active growth and spread of 5G networks will continue in 2021 and by the end of this year, approximately 16% of active smartphones will use the new communication standard, and by the end of 2023 this figure will grow to 43%. AAA games will become more popular After the successful launch of the free-to-play game Genshin Impact, and its rapid growth in popularity and installs over several months, Newzoo believes that the number of AAA games will increase in 2021. Genshin Impact is a successful project of Chinese developers, which in a short time became successful not only on consoles and PCs, but took the place of one of the most popular free AAA games on mobile devices.

Development of new VR and AR devices

AR glasses Rokid Vision 2 Rokid has introduced new augmented reality glasses that are small, thin and lightweight, but work on wave optics. To achieve such results, during the development of the device, it was decided to transfer the computing unit of AR-glasses to another device, which could be, for example, a smartphone, tablet, laptop or game console. The diffractive optical waveguide technology, on the basis of which the new device works, transmits up to 85% of the light and has a viewing angle of 40 degrees. Also, Rokid Vision 2 glasses have built-in microphones and speakers for voice control of the device, are equipped with a holographic cinema for viewing 2D and 3D content in 360 degrees. The new AR glasses system is based on Android and the Unity game engine. The release date of the device and its cost are still unknown, however, the developers of the Rokid Vision 2 claim that AR glasses will be used in the future in the field of medicine, culture and tourism. Apple VR headset According to Bloomberg, Apple plans to release its VR headset with built-in AR functionality in 2022. According to the developers, the main purpose of the new device is a VR headset, but the user will also see the real world, although the AR functionality will be rather limited. Like all Apple devices, the new VR headset will be of high quality and price. Moreover, the edition of the helmet will be extremely limited. The device has built-in external cameras for AR operation and tracking of hand and body movements in space, and will also be equipped with advanced Apple chips, which implies its autonomous operation. At the moment, the prototype helmet has the working name N301. The device is under development, however, its release may be canceled at any time.