Hot Red News

AR-masks is the trend of 2020

AR-mask is a mask with virtual effects, which allows you to transform a person and his environment in real time. Recently, these masks have become especially popular in social networks, which are used by more than one billion people every day. Today we will talk about AR masks as a way of successful marketing. Interesting and unusual visual content always attracts a huge audience. So, the latest versions of AR-masks are not just cat ears or a character mask that completely covers the face, but complex tools that many companies have begun to use as advertisements for their products. For example, in Instagram stories, you can try on yourself a lipstick from Kylie Jenner, try on a new model of sneakers or create your look from the latest models of clothing. In the future, designers plan to arrange virtual fashion shows and determine the winners from among those who tried on a new collection. With the help of such campaigns, well-known brands not only advertise products, but also engage the audience through interaction. This audience not only scroll through the advertisement, but are also very likely to follow the updates of the company. Since when built-in games began to appear in masks in Instagram stories, they have become especially popular, because these mini-games don't require installation, they are easy to play, and such games don't take much time. Moreover, a lot of companies use them as giveaways. For example, Coca-Cola created the game in Instagram stories as an advertising campaign. Playing a skater, you had to drive around the city and go through obstacles, getting points. And these points after the game could be exchanged for real prizes. To create an AR-mask, you don’t need to be a programmer or web designer. There are lots of tutorialson creating your own AR-masks and integrating them into various services, including Instagram. High-quality and creative AR-mask provides immersion in virtual reality, is easy to promote, and the built-in games help to relax and take a break from the routines. That's why experts say that augmented reality masks along withAR and VR technologies become the trend of 2020. And if you want to create relevant and unusual advertising for your product, we recommend you to use modern technologies and follow popular trends.

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RetouchMe: successful application localization

The team of the famous application shared their experience about the successes in localizing their product in 35 languages. First, let's talk a little about the application itself. RetouchMeis a photo editor. The user uploads his photo to the program, and after 10-15 minutes he receives a beautiful photo from professional designers. The application is paid, but there are also free functions. At the time of release, RetouchMewas one of a kind. Now there are analogues, which, however, could not overtake the original in the tops of the App Store. The application has more than 17 million installations in 150 countries, and in addition to the App Store and Google Play, the application can be downloaded to the Amazon App Store and Samsung Galaxy Store. When the application was released in 2014, only a few functions were available, and the localization of the application included only Russian and English. In 2016, the application was localizedin Spanish and Simplified Chinese due to the fact that these languages are the most common in the world. A year later, the company decided to localize RetouchMe in all the languages supported by the App Store, and added 19 more languages. At the same time, developers paid special attention to the localization of application metadata (ASO). This is a translation into other languages of the application name, keywords, description and text in the screenshots. In this case, users are comfortable not only using the application itself, but also finding it on the Internet among thousands of other products. To translate the application into various languages, RetouchMe developers took the help of professional translators and contacted Alconost and Nitro. According to the head of the company, this is not only a way to make the application localization of the highest quality, but also a way to save a lot of time that the company spends on updating the application. The experience of translating the application into 35 different languages was more than successful. This is confirmed by statistics obtained immediately after application localization. For example, there was a sharp jump in the number of application downloads in India, which brought it to the tops of the App Storeand increased its popularity. Due to this, the application began to be downloaded more often and in more solvent countries than India, and this influenced the increase in the total income of the application. The company alsorevealed its own top countries in terms of customer solvency. The very first in the ranking were the USA, UK, Russia, Germany and Canada. Having enough experience in this field, the company concluded that if the released product is high-quality and unique, and the developers pay enough attention to the localization of metadata during application localization, then in almost all cases it fully justifies itself.

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New retargeting tool

The company YouAppi, whose main business is application monetization, has announced the launch of a new retargeting technology. According to the company, ReAppi technology will help return users to games and applications. The number of free apps in stores exceeds the amount of paid content. The main goal of the new tool is to maximize the benefits of each installation of the application. Based on the experience of the company in application monetization and retargeting, ReAppi technology will become a library of the best techniques and methods in this area, as well as help marketers find and retain customers. With the help of ReAppi retargeting technology, existing users will be re-attracted, with a proposal to increase the number of completed levels of the game, as well as discounts on game purchases. Thus, the company plans to increase LTV and provide game developers with additional income. YouAppi has been using this technology for quite a long time and claims that retargeting has increased the number of users for a range of applications. And the results of retargeting based on personalized advertising, which was held at Kiwi.com, showed that purchases at the company increased by 37%, and the return on funds spent on advertising increased to 110%.

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Proper user onboarding

The developers usually create special screens to help users understand the interface of the application. Their main task is to briefly demonstrate the functionality of the application to users. Often, such screen is the first thing the users see when they open the application, and everyone knows that the first impressions are most lasting. Today we will tell you how to do a high quality user onboarding and keep the target audience. The first screens of applications usually contain information about its functions. Such screens can sometimes be skipped, and in some applications the function of starting work with the application becomes available after the user becomes familiar with all the screens. Problems begin when there are too many such screens. Firstly, in most cases, users download the application to instantly start working with it, and not to spend extra time studying instructions. Secondly, a lot of developers overload users with information in the first minutes of using the application, trying to explain everything at once. Therefore, we recommend that users be allowed to skip instructions in the first screens. Don't forget that among your users there will be those who are already familiar with the application interface and don't need any instructions. Also try not to overload the first screens with unnecessary information and give the tips to users when they need them. But in this case you shouldn't also add the tooltips to each button of the application. Such information is not contextual and does not allow users to study the application in direct interaction, therefore it will be quickly forgotten. Tooltips in the application interface should appear as the user gradually gets acquainted with its functionality, opening new sections. You can create user onboarding in applications by yourself, but it will take time, and if you want to create onboarding screens quickly and efficiently, we recommend that you familiarize yourself with the list of sites that we have prepared for you. Here you will find several libraries of ready-made onboarding solutions for iOS. 1) SWIFTYONBOARD https://github.com/juanpablofernandez/SwiftyOnboard A framework that controls the displays of the screens you create. 2) PAPER ONBOARDING https://github.com/Ramotion/paper-onboarding Slider for your application. 3) TWEENKIT https://github.com/SteveBarnegren/TweenKit Library of ready-made animations for creating onboarding. 4) CONCENTRICONBOARDING https://github.com/exyte/ConcentricOnboarding Library for landing screens with unusual transitions. 5) AMPOPTIP https://github.com/andreamazz/AMPopTip A library of animated tooltips for the application interface.

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Communication Standard for Smart Home Devices

Amazon, Google, Apple and the Zigbee Alliance have decided to unite and begin to develop a communication standard for all smart home devices. The Connected Home over IP project will greatly simplify the development of new applications, the process of synchronizing devices and software, including voice assistants, cloud services and other mobile applications. The working group will work together on an open source standard. Members of the group want other developers to join the project and contribute to the development of the standard. Apple has already released its first smart home product inside this project, the HomeKit Accessory Development Kit. The application is open source, that is, open to all developers and published in the public domain on GitHub.

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Facebook Operating System

Facebook decided to abandon Android services and create their own mobile operating system. It is assumed that the new OS will be created from scratch, but with the involvement of specialists who worked on the creation of the very first and most popular operating networks. Recently, a very good specialist, a former Microsoft employee who participated in the creation of basic systems for Windows 7 and 10, Mark Luсovsky, was attracted to work on the project. In the near future, the company plans to transfer all of its devices, including the Oculus Quest virtual reality headset and the Oculus Go stand-alone virtual headset, to its own operating system. At the moment, the company is developing new virtual reality glasses, which are likely to become one of the first carriers of the new operating system. The release of the VR glasses is tentatively announced for the year 2023.

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