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Mobile market trends 2021

Newzoo, a gaming analytics, eSports and game market research company, identified several trends in the mobile gaming industry in 2021. Thanks to the coronavirus pandemic, mobile gaming performance has grown in all directions, and the company believes similar trends will continue in 2021. Mobile marketing changes With the unique Apple Device Number (IDFA), marketers were able to analyze the actions of an individual user and select personalized ads for him. However, with the release of iOS 14, Apple announced that IDFA will no longer be available to advertisers. Concerns about user privacy will lead to new, creative advertising campaigns outside of Google and Facebook. 5G spread Gradually, the new 5G network standard is being rolled out around the world, although it is still not available to everyone. Almost all devices released in 2020 support 5G connectivity. Newzoo believes that the active growth and spread of 5G networks will continue in 2021 and by the end of this year, approximately 16% of active smartphones will use the new communication standard, and by the end of 2023 this figure will grow to 43%. AAA games will become more popular After the successful launch of the free-to-play game Genshin Impact, and its rapid growth in popularity and installs over several months, Newzoo believes that the number of AAA games will increase in 2021. Genshin Impact is a successful project of Chinese developers, which in a short time became successful not only on consoles and PCs, but took the place of one of the most popular free AAA games on mobile devices.


Development of new VR and AR devices

AR glasses Rokid Vision 2 Rokid has introduced new augmented reality glasses that are small, thin and lightweight, but work on wave optics. To achieve such results, during the development of the device, it was decided to transfer the computing unit of AR-glasses to another device, which could be, for example, a smartphone, tablet, laptop or game console. The diffractive optical waveguide technology, on the basis of which the new device works, transmits up to 85% of the light and has a viewing angle of 40 degrees. Also, Rokid Vision 2 glasses have built-in microphones and speakers for voice control of the device, are equipped with a holographic cinema for viewing 2D and 3D content in 360 degrees. The new AR glasses system is based on Android and the Unity game engine. The release date of the device and its cost are still unknown, however, the developers of the Rokid Vision 2 claim that AR glasses will be used in the future in the field of medicine, culture and tourism. Apple VR headset According to Bloomberg, Apple plans to release its VR headset with built-in AR functionality in 2022. According to the developers, the main purpose of the new device is a VR headset, but the user will also see the real world, although the AR functionality will be rather limited. Like all Apple devices, the new VR headset will be of high quality and price. Moreover, the edition of the helmet will be extremely limited. The device has built-in external cameras for AR operation and tracking of hand and body movements in space, and will also be equipped with advanced Apple chips, which implies its autonomous operation. At the moment, the prototype helmet has the working name N301. The device is under development, however, its release may be canceled at any time.


Programming training

Especially for those who want to learn something new or deepen their knowledge in the field of programming, we have compiled a listof iOS and Android applications with the help of which you will learn how to create new games and apps without even getting out of bed. So, grab a smartphone, open the App Store or Google Play and let's start! 1) SoloLearn An application with a huge amount of completely free programming materials.Here you will find everything the developer needs, including the study of such frameworks and programming languages as HTML, Java, CSS, Python, Kotlin, C ++, C, C #, Swift, Ruby, SQLand many others. Moreover, the application has a built-in mobile code editorwhere you can try your hand at writing your own code. A constant feedback from experienced game and application developersaround the world will help you solve any issue. The application is suitable for both beginners and advanced users. 2) Codegym With this application, you can quickly and easily learn the Java programming language from scratch.The application contains more than 1200 tasks and games, as well as 600 small lectures that allow you to qualitatively master the material both in theory and in practice. If you don'thave enough time to take full-fledged programming courses- this is your option. It's enough to usethe application 30 minutes a day to start developing yourown games and applications in the Java language. 3) Programming Hub An application created with the support of Google and based on various studies. Itoffers its users to go from a beginner to a professional in the field of game and application development. All tasks are done in a playful way, which helps to fully concentrate on the material being studied and to master it efficiently and quickly. 4) Encode In the Android application, you have to learn three main programming languages - Python, Java and HTML, and in the application for iOS devices - Swift.Although the choice of courses is not very large, usually by the end of the program, novice developers are already able to solve complex problems and can write almost any project from scratch. 5) Enki An application for those who already have at least a little experience in programming. To determine the level of the user, the application offers to take a test, and you can be sure that you won't start the study from the very basics. The application will offer you the latest materials based on your level: courses on software development, web programming, SQL and blockchain.


Dark theme: hype or a useful tool?

Recently, the operating systems of various devices have begun to support dark themes in applications. Moreover, this mode has become an almost mandatory component of most applications. What is a dark theme? Is it really necessary for users? Is a dark theme better than a light one? Let's look at these issues together. The dark theme is the design of the application interface in dark colors, in the development of which designers use a dark background instead of a light one, but text and icons are light so that they stand out against a dark background. Today, almost all new operating systems support a dark theme and, analyzing information about the environment of the user, transmit all the necessary data to applications. Thus, the user either automatically sees the dark theme of the interfaces when there is a lack of natural light, and the light theme in the conditions of sufficient illumination, or can change dark and light themes manually, depending on personal preferences. WHY DOES A USER NEED A DARK THEME AT ALL? If the users are in a poorly lit room for a long time, they are unlikely to be glad to see a bright rectangle in front of their eyes. In most cases, the lack of a choice of a dark or light theme can lead to a complete refusal of the user to use the application or website. Many streaming services initially have a dark theme, because their developers take into account the fact that many users often watch videos at night or in poorly lit places. In this case, the dark theme is one of the most relevant application design options that won't distract users from the main content. The easiest and fastest way to make a dark theme to your application is to create shadows for all the colors of your brand. A vivid example of a well-executed dark theme is the official Twitter app. Instead of a banal black background, the designers picked up the dark tones of their signature blue hue, which makes their application more recognizable and original. Finally, one of the most important benefits of a dark theme is battery saving. The largest amount of power is consumed by the display, and this amount directly depends on the total amount of light emitted by it. Therefore, the application, designed in dark colors, consumes 90% less energy than a light application.


SDK for Microsoft dual-screen smartphones

Microsoft introduced their new device. An interesting feature of the smartphone is two screens connected by hinges. Surface Duo runs on the Android operating system, and the diagonal of each screen is 5.6 inches. Despite the fact that the device has not yet gone on sale, the company has already released its SDK to help developers adapting their applications to the new device. The presence of two screens opens up many new possibilities. The company offers several possible options for their use: two screens display one whole image and work as one big screen; each application displays its own application, which allows the user to work with two applications simultaneously; the application window is displayed on one screen, and on the second is a keyboard for typing or a joystick for games, etc. Microsoft experts note that the new product is still under development, and therefore in the next few months, the capabilities of this device can be expanded based on feedback from developers. Microsoft also offers third-party developers to learn various input methods (touch, stylus, etc.), as well as various orientations for devices with two screens. The company also offers developers to implement the drag-and-drop function from one screen to another in their applications. This function is one of the most innovative and useful in this device: you can drag and drop various elements from one application to another. To test new mobile applications by third-party developers, Microsoft released an Android emulator for Surface Duo.


The libraries of free icons

Creating a beautiful and unique application interface, developers, web and game designers use icons. In order not to reinvent the wheel, you can use ready-made icons. Especially for you, we have compiled a small list of sites where you can find thousands of free icons and use them in the design of your application. The Noun Project Here you can choose the right options for your project from more than 2 million icons from different artists. Iconmonstr A site with four thousand different icons from one artist, divided into 300 collections. Good Stuff No Nonsense A library of hand-drawn icons created by one artist. Orion A collection of more than 8 thousand icons with a built-in editor. Icomoon A library of free icons with 4000 options. Pictonic A site with iconic fonts that don't lose quality when scaling, therefore they are used mainly by web designers when creating sites. Flaticon On this site you can find more than 2 million icons in various formats. Font Awesome The most popular resource among designers who use icon fonts. PixelLove A site with 15 thousand icons designed specifically for designers who create an application interface on Android and iOS.